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The Opportunity

RMC Learning Solutions was struggling with user experience across their web properties.  Buying a product had become cumbersome and difficult for their customers often times resulting in people leaving their site before making a purchase.  Seeking to improve that customer experience without losing the search engine strengths they’ve built brought them to us to craft a custom digital road map to improve user experience and shorten the path to purchase on their store front.


The Solution

Three North delivered a detailed digital strategy and modern design that puts a customer closer to the checkout page without getting lost in the content.  Through customer journey mapping and strategic design, we’ve shortened the path to checkout to nearly 3 clicks for all visitors with a clean, modern design.  Integrating their storefront, live classroom registration and on-demand learning solutions with a consistent brand smoothed the path to purchase regardless of the learning mode their visitors desired.

Product Features

The solution implemented connected the Magento storefront with a custom content management solution using the Laravel PHP framework.  The solution connected the storefront to Cvent for their live classroom registration using a custom integration.  The solution didn’t stop there as we continued to connect to their proprietary on demand training system and online learning and test simulation solutions.


Minimal Design

Responsive Design

Custom API Integrations

Streamlined User Experience

Custom Training Bundler

Custom Training Bundler

This bundler allows users to configure their training needs to maintain their professional certification for tiered discounts.  Then with a couple clicks, check out within the Magento shopping cart.


Using RESTful web services, we connected directly to the event management software to dynamically present class options based on each users location.  Then easily purchase and register for those classes through a unified experience.

Streamlined User Experiences

With thoughtful customer journey maps we simplified the user experience for each visitor to easily find the information they are looking for right from the home page through to a quick check out.

Responsive Web Designs

We implemented a mobile first design to engage the growing number of mobile visitors to the RMC Learning Solutions website encouraging purchases right from their phone or tablet.

Site Pages




Roboto Semibold 32pt

Roboto Regular 24pt

Roboto Regular 16pt

Roboto Bold 14pt

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Let’s work together to create something really cool.